McNamara Portfolio

McNamara & Associates - Creative That Sells new address:mcdrtv.com

Portfolio

Over 20 years of

success in advertising.

On this page, you'll see samples of Jim McNamara's work
in TV, web, packaging and print. Just scroll on down.

Demo Reel

The reel runs 13:36 minutes and shows you parts of 13 different spots and shows I've done. Click on "Demo Reel Notes" for a .pdf file that you can print out. It has short descriptions and notes (of course) on each clip.

Web

Here's a product landing page that I provided content for. It includes a video of the TV spot for the product that I also wrote and produced.

Here's a Tale of Two Web Sites, a before-and-after comparison of a webpage's content. Just by re-writing the copy I was able to double the page's lead generating power.
(I also wrote and designed this little ad.)

Print Work

This is a 10-page brochure I wrote for Spectrim, a very expensive surgical weight loss program that was part of TenetHealthsystems. I handled everything for this company--I created the name and logo, did their marketing plan, wrote and produced TV, radio and print, even bought media, and generated thousands of leads.

Here's a tight comp (front & back) for a DVD package still in the works. I designed the logo and layout, plus wrote the copy. I also did TV spots for this product.

I've done hundreds of print ads. Here you'll see a long copy newspaper ad designed to not only generate leads but build consumer awareness of what the company does. Very effective.

This is a smaller print ad designed to reach a very upscale audience. It's part of a series I did featuring famous people who'd been through the client's lifestyle management program. I've done many, many testimonial ads, both in print and in broadcast.

I've done quite a bit of work in the area of hi-tech medical communications, both in print and video. Here you'll see excerpts from a corporate brochure I did for Alpha Therapeutic Corporation, a division of the giant Green Cross Corporation.

This is a small space magazine ad I concepted and wrote for a media buying company.

This is a catalog sheet that doubles as a magazine ad for a housewares product still in prototype. I created the name, marketing concept, copy and design.